Mastering the Art of Cheese Display in Your Shop

cheese on display

When it comes to selling cheese in your shop, a visually appealing and well-organized cheese display can make all the difference. Creating an inviting presentation for your cheese selection attracts customers and enhances their shopping experience. Here are some expert tips on effectively displaying cheese in your shop.

The Cheese Section

Start by designating a specific area for your cheese display. This helps customers quickly locate cheese offerings and establishes your shop's dedication to quality cheese. This section should be well-lit and prominently positioned to draw customers in.

Shelving and Arrangement

Invest in shelving that allows you to display cheeses at eye level. A refrigerated display case from a renowned company like provides an attractive and efficient way to showcase cheeses while keeping them fresh and at the optimal serving temperature. Organise your cheeses by type, region, or flavour profile.

A Diverse Selection

Offer a diverse range of cheeses to cater to various tastes. Include popular choices alongside lesser-known or unique options. This variety caters to your existing customer base and invites adventurous palates to explore.

Create a Visual Feast

Visual appeal is crucial. Incorporate whole cheese wheels, blocks, and pre-cut portions on the shelves or cold food display cabinets. Cheese knives, cutting boards, and garnishes such as fresh herbs, edible flowers, or sliced fruit enhance the presentation. The colours and textures of cheeses can be visually stimulating.

Information and Signage

Provide informative signage for each cheese variety. Please include all possible details about the cheese and any awards or accolades it has received. Sharing this information helps educate your customers and improves the shopping experience.

Sample Smartly

Consider setting up a cheese sampling station where customers can taste before they buy. Offering toothpicks, crackers, and small disposable plates for easy sampling is essential. It allows customers to explore new flavours and encourages purchases.

Pairing Suggestions

Recommend pairings with wine, beer, crackers, fruits, and condiments. Display these suggested pairings alongside the cheese to encourage cross-selling. Customers who see complementary items right next to the cheese are more likely to make additional purchases.

Seasonal Displays

Keep things fresh by arranging cheeses in cold display cases or shelves to reflect the seasons. Create thematic displays for holidays, seasons, or regional cheese showcases. These displays highlight your creativity and capture the essence of the moment.

Cheese Boards

Simplify the shopping process by creating pre-made cheese boards or platters with various cheeses, accompaniments, and suggested wine pairings. This can be a convenient option for customers looking for a quick, delightful snack or gift.


Use clear or transparent cheese containers or packaging to allow customers to see the cheese's appearance and quality before purchasing. Transparency builds trust and encourages customers to try new varieties.

In conclusion, showcasing cheese in your shop requires a suitable display cabinet and how you present it. Creating an inviting cheese display makes your shop a destination for cheese enthusiasts and elevates the overall shopping experience for all your customers.