The label sells the wheel. How small dairies brand every single piece
15 October, 2026
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Stand behind a cheese stall on a busy market Saturday and the arithmetic becomes obvious. The maker can talk to one customer at a time. The label sells to everyone else. While you explain a washed rind to one person, five others are picking up wedges, reading the wrap and deciding. That is the reality of small-batch cheese all the way through the fall market season, and it intensifies as the calendar flows into the holiday weeks, when cheese stops moving as single wedges and starts moving as boards, gift boxes and pre-orders. A supermarket cheese is sold by an aisle. A small dairy’s cheese is sold by four square inches of sticker, and that makes the label the most underrated piece of equipment on the farm.





